Lazeez – Banawi MANE Flavors will be exhibiting at the upcoming Gulf Food Manufacturing Show – The Industrial Group The Industrial Group

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November 1, 2016

Lazeez – Banawi MANE Flavors will be exhibiting at the upcoming Gulf Food Manufacturing Show

(Lazeez) Banawi MANE Flavors will be exhibiting at the upcoming Gulf Food Manufacturing Show in Dubai, the Middle East’s biggest food fair taking place at the Dubai World Trade Centre (DWTC) from 7-9 November 2016.
“The growth of the youth and families in the region calls for exciting new flavors that are safe to consume and close to nature. It is evident from the latest consumer research that families in the region are becoming more health and environmentally conscious and our products satisfy not just that, but the diverse palates of discerning consumers of the Broader Middle East region” said Marwa Kaabour, Director, Marketing and Corporate Communications at the Industrial Group.
“The development of flavors and products that resonate with consumers in the Region requires more than a geographical presence. It also demands a clear understanding of consumers and an in-depth knowledge of their cultures, taste and flavor preferences at the regional level” continued Kaabour.
Established as a joint venture between THE INDUSTRIAL GROUP and the French flavor house V. MANE & Fils, (Lazeez) Banawi MANE Flavors is the first global flavor company in the Kingdom of Saudi Arabia with application labs equipped with state-of-the-art technologies to deliver flavors from natural extracts. Lazeez serves food and beverage companies catering to the fast growing market for beverage, confectionary, savory, dairy and pharma products in the region.
Located in the Jeddah Industrial City Phase 2, our manufacturing facility features an advanced production unit with liquid and powder compounding equipment, and a creation center with four application laboratories where a team of technicians develop flavor solutions that truly capture the unique taste preferences of Middle Eastern consumers for all categories.
(Lazeez) Banawi MANE Flavors combines formidable capabilities with dedicated R&D and creative flavor support to become the preferred flavor partner of local and regional customers in the food and beverage industry.

-Ends-
About Mane:
MANE is one of the worldwide leaders in the fragrance and flavor industry.
Established in 1871 in Southern France, near Grasse, MANE is a 100% family owned and run company, operating creative centres, sales offices and production facilities in more than 30 countries worldwide and employing over 2700 people.In 2010, MANE posted sales of € 480 Million.
Its Flavor division serves the leaders of the food and beverage industry, providing them with cutting-edge solutions for a wide spectrum of tastes.
About The Industrial Group:
The Industrial Group is an innovative manufacturing concern in the fields of Packaging, Specialty Chemicals and Food Flavors. Headquartered in Dubai, the Group operates several high end bespoke plants, technology centers and product development labs across the Kingdom of Saudi Arabia, Egypt, and Morocco with end results that make their way into almost every household in the greater Middle East and the Indian Sub-Continent regions.
Our products have high demand on a daily basis, reaching the typical household and enhancing the quality of life of the end users, supported by our manufacturing facilities and distribution centers spread throughout the region.
Our long-term focus and commitment to those segments give us a strong platform for sustainable growth.
Contact Details:

Marwa Kaabour
Director, Marketing and Corporate Communications
mkaabour@theindustrialgrp.com, www.theindustriagrp.com