New Identity Revealed for The Industrial Group – The Industrial Group The Industrial Group

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December 1, 2016

New Identity Revealed for The Industrial Group


The Industrial Group announced the launch of a new logo and a refreshed brand identity as part of its progressive corporate agenda and forward-thinking mindset.

‘Our business has grown and evolved over the last 60 years, and we felt it was time to translate our transformation with a new look and brand image. The last time we created a logo was in 1980 when our Chairman and CEO started his first full time job at the Group running our Jeddah based consumer packaging business and it was then that our Chairman felt that developing and launching a new logo would usher to the whole company the beginning of a new chapter. The new look was welcomed and received the consent and blessing of our late Founder and then Chairman Sheikh Ali Al-Banawi, may he rest in peace. Our Group has traveled a long way since then. We now have a new logo that reflects who we are, where we are heading with our ambitious future plans.’ said Marwa Kaabour, Director, Marketing and Corporate Communications at the Group.

After thorough and thoughtful consideration, and working with external branding specialists, the Group designed a logo that captures the Group’s strengths and nimbleness through an icon that depicts a spider web surrounded by a frame made of elements that highlights the Group’s diversity in the businesses it operates.

The new logo was launched with a comprehensive brand manual that outlines the brand’s attributes, proposition and rules of the new brand applications.

‘We are confident that this new identity will capture our Group’s collective aspirations and will endorse the Group’s tagline ‘Adding Value All The Way”. We have full trust our stakeholders will find it a unique and an innovative reflection of the essence of our Group as many internal and external stakeholders have found it to be.’ added Kaabour.

About The Industrial Group:

Established in 1957 in the Kingdom of Saudi Arabia, The Industrial Group is a diversified manufacturing concern involved in the fields of Packaging, Specialty Chemicals and Food Flavors, with its regional headquarters in Dubai and operations spanning the broader Middle East, Africa and the Indian Subcontinent. Shaped by the spirit of corporate entrepreneurship, The Industrial Group is home to a workforce from over 30 nationalities brought together under the umbrella of a collaborative corporate culture that promotes excellence and progressiveness.  The Group is known for its values of being Principled, Committed, Dependable and Responsible.


As a Global visionary, Sheikh Hussein A. Al-Banawi has served as the Chairman and Chief Executive Officer of the Group since 2004. An advocate and proponent of good corporate governance in both private and public institutions, Sheikh Hussein Al-Banawi is a member of the Board of Directors of Hawkamah, The Institute for Corporate Governance of the Dubai International Financial Centre. He is also a member of the Board of Trustees and Vice Chairman of the Executive Committee and Chairman of the Investment Committee of the World Waqf Foundation of the Islamic Development Bank and a founding member of The John D. Gerhart Center for Philanthropy and Civic Engagement at The American University in Cairo, and a member of many other prestigious institutions in the region.

Sheikh Hussein A. Al-Banawi is the author of “The Unknown Leader,” one of the foremost publications on leadership which has emerged from our region. Visit


For more details, please contact:
Marwa Kaabour

Director, Marketing and Corporate Communications

Tel: +971 4 304 0025

Dubai International Financial Centre, Gate Village, Bldg. 7, 7th Floor


The Industrial Group Logo